CRM360° has a new customer module


CRM360° is bringing out a brand-new independent module, accessible on computer and tablet.

Centred on the customer record, this independent module offers comprehensive, free access to collected data, enabling the consulting, creating, modifying and enriching of a customer’s sheet, all in real time. A veritable tool for customer knowledge and information redistribution for brands, this module helps achieve the holy grail of relations marketing, by rendering customer data agile and intelligent.

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Find follow the sun at the E-marketing/Customer Strategy trade fair

e-marketing customer strategy trade fair2

From 8–10 April this year, Follow The Sun will be present at the E-marketing Paris and Customer Strategy trade fairs at Porte de Versailles (Hall 7).

These two trade fairs bring together the players in marketing and customer relations. This is a key event that Follow The Sun would not want to miss.

We will have a stand at the Big Data Village (3D), where you can meet us, exchange views and get an exclusive look at all the new features of CRM360°.

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BtoC CRM: a new string in the bow of digital agencies?


Digital strategies, which make up the core of corporate strategy now more than ever, offer advertisers a multitude of opportunities to win over and build loyalty amongst their consumer-customers. However, with the emergence of pure players, integrated agencies and global-communication agencies, digital players must now strengthen their efforts and creativity and associate themselves with marketing data management solutions to become established and meet the continuously evolving expectations of advertisers.
Olivier Piettre, CEO and co-founder of Follow the Sun, publisher of the CRM360° solution, addresses digital agencies to boost, build loyalty and widen their business. Read more ›

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